The brick-and-mortar stores have always been looking for the best way to drive more offline sales and traffic to the place. The top Marketing Strategies for Retail Stores have never been the same because the trend is changing. But there are some tips that are evergreen in any timeline. Without further ado, let’s have a look at the ideas below.
Conducting in-store events
In-store events are the staple marketing tool for all retail stores, no matter what their niche is. Thanks to the social media and internet marketing tools that you can easily find, you don’t need to worry about announcing your events to your diverse audiences. There are many types of in-store events that you can hold starting from open houses, exclusive members gatherings, seminars, exhibitions, and so on. If you are running an apparel business, you could use the night promotion strategy for your retail store for both male and female clients.
Using the personal approach
Your retail stores will advance a more consumer base if you can get personal. Contact your remote design team at designoye.com because you will be busy sending the birthday cards, invitations, thank you notes, or any other personalized messages to your chosen customers. If you are not up to the conventional offline messages, you could use your emailers or whatsapp creatives to spread the messages.
Include the coupons code exclusively made for them. They will then have to check on your products catalogue even when they don’t need it! There is no retail marketing plan without coupon codes. This avenue helps with impulse purchases.
Tagging a team with local businesses
You can work together with the local merchants regardless of the differences of your business niche. This retail marketing strategy ccould be different depending on what kind of businesses you are working with. You can be working with the local market, local street vendors, or purchasing a large billboard and invite other businesses to share the bills of advertising with you. If you are working together with local businesses, you will improve your network in the process. Not to mention that you will also improve your brand awareness and gain more exposure. There will be a huge chance that the customers of these local businesses will check on your business too.
Conducting vendor events
Another great idea for your retail branding strategy would be to invite your store vendors to attend special vendor events. In this case, your store will feature the top notch and recommended products or services under the special event hosted by your products’ vendors or representatives.
Depending on how the working contract would be, the objective is to provide them a space for a specified timeframe so that they are able to push and sell their products or services. In most cases, the vendor events guarantee the participants to have a better exposure in your store so that they can increase the sales of their products.
The benefits of this retail promotion strategy wouldl be for all of the parties. This event can help in spreading the word about your retail store, and you can save money for other expenses. In order to be successful, you will need to pay attention to the design of your promotions. Our designers at designoye.com work with a lot of retail stores to create effective and engaging tools of promotion.
Holding exhibition events
If you think that your consumer base needs to be improved, holding an effective exhibition event will save you a lot of fuss and hassles. The exhibition events, depending on the scale, can help your retail store in filtering specific visitors. You can even bring in the first-time visitors as they would be attracted to your exhibition event.
One of the most popular exhibition events is the artists nights. Artist nights is not a new concept. It has been existing for centuries. Basically, you will invite an artist to showcase their pieces / products. Many of these artists use their social media and other promotional tools to promote their products. In turn, thanks to them, you will be able to reach the new audience and get more footfalls.
Conducting the press releases
It does not hurt to take a press release writing course so that you can learn to write the good press release for your stores. The good thing about writing the press release by yourself is that you can convey your messages to the world with your own preferences and styles.
But if you are not up to writing it by yourself, you could hire a professional writer to create the press releases for you.
After creating the press release, you will need to distribute it to the local news vendors and relevant mediums. The press releases can be about anything from the new products and services lines, updates of the ToS, special events, promotions, deals, and many more. You can even create press releases for your black Friday promotions.
Call your feng shui master
I know that in some societies it sounds superstitious to call a feng shui master to your store. But I’d like to emphasize the point a little bit.
Keeping your store to look appealing and inviting is one of the keys to make your customers return to your store. You will check on your flooring plan, decoration, furnishings arrangements, product placement, and so on.
If you notice some signs that could go wrong, then it is probably the right time to do some renovations or remodel.
Your store will look fresh and clean. And it will be the new reason for your customers and first-time visitors to come to your place. Let’s put ourselves in the customers’ shoes. Have you ever passed by some stores and you don’t want to visit it just because they have bad exterior? The same thing could be true for your store as well.
Invest in multiple channels of marketing
Experts said that the combining offline and online marketing could help the retail stores to strive during the pandemic as well as normal circumstances. With the advancement of technology, most of the customers do not mind shopping both offline and online. As long as all the methods are accessible, they would likely purchase your products in the present as well as future. And it is your job to make sure that your store is visible and accessible to them.
It will be a great idea to make an online version of your conventional brick-and-mortar store.
Reach out your designer now at designoye.com to help you create engaging content for all your promotion needs
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We hope this piece on Top Marketing Strategies for Retail Stores would assist you in coming up with uniquie promotion ideas for your retail business