Vision is the most powerful of all senses, humans are more likely to remember information when it is paired with a visual than when it’s not.
Digital marketers have realized the need for visual content, and with the rapidly growing popularity of social media platforms such as TikTok and Reels, there is no way we can afford to overlook visual content strategy to increase Social Media traffic.
For instance, Wendy’s has successfully increased its presence on TikTok by starting the 4-for-4 challenge – a competition for people to eat a combo the fastest and walk away with some Wendy’s gear. The video went viral and the brand has stoked a wave of interest in its product.
Visual content can be a catalyst in making your brand viral. Without high-quality visuals, it’s difficult to convey your brand value and engage with your target audience.
Here are a few ways using which your Social Media will stand out.
One of the best ways to increase social media traffic is Short Videos. Short videos on social media have become popular because they are easy to consume, they’re humorous, and people like watching them.
Platforms such as TikTok and Instagram Reels are designed for short videos, as well as platforms like Youtube, Facebook and Twitter – all of which specialize in short video content.
You’re missing out if you aren’t making use of short, compelling videos. They don’t need fancy cameras and experience creating professional video content as long as you have a mobile phone and an internet connection, you’re set.
This option is lucrative, particularly for small businesses having a small marketing budget.
To have your Social media posts reach more people, you should post four to seven times every week. Consistency is key for boosting your brand’s visibility and reach.
You no longer need to create unique video content for multiple platforms. You can create short videos on one platform and then share them on other
Meme marketing today is a very popular way to increase social media traffic to your website. Your brands’ message can be conveyed in a more entertaining and easy to digest way using memes. You don’t have to come up with original content. You can use a trending meme template and edit it according to your brand’s message.
Meme marketing can make your posts go viral.
Netflix’s social media team is best at creating memes. You often might have seen them recreate popular memes with their own image.
Furthermore, Memes drive engagement within communities, users are tempted to like and comment on them.
The best times to post memes are when you know they’ll be relevant and in tune with current trends. Make sure the content is catchy, but not blatantly market your product or service.
Long-form videos are still a viable way to connect with your audience, while short videos are taking the world by storm. For example, Dyson, an innovative hairstyle tool s company, created an in-depth informational video on the technology behind their ingenious products. Apart from these video tutorials on hairstyling, their official website also shares the latest tips and tricks.
For long-form video content, we recommend you focus on adding value to users rather than blatantly promoting your product.
If you’re not getting the desired traction on Youtube, create an ad campaign. Depending on your budget, you can either collaborate with Youtube creators by sponsoring them or having them use your product in a video.
GIFs are animated images. They allow you to express your emotions in a low-effort, fun way. Take advantage of GIFs by posting them on Twitter and Instagram.
GIFs hold higher visual appeal than images and they deliver your brand’s message within seconds.
With an easy-to-use app like Procreate, you can create custom GIFs with unique graphics. Easily bring your content to life by transforming it into a GIF.
High-quality photos are still valuable in the age of TikToks and Gifs. While static photos may have taken a back seat, genuinely beautiful and informative photos will find an audience online.
Brands should pick a colour palette and follow a specific theme to make their feed look visually appealing.
Your Instagram feed represents your brand it’s your business card.
Avoid graphics that are not according to your brand guidelines.
Images are important to compete with the ever-increasing popularity of video. Adding kinetic features like a boomerang and live images can help create content that is more eye-catching than static images alone.
Original illustrations are a great way to express your brand’s unique vision and diversify your content. These illustrations can also be repurposed for a blog post, website, or mainstream media.
Illustration can enrich a brand’s visual language.
The illustration gives you wings!
Infographics are a great way to make complicated or time-consuming information digestible.
Research has shown that people who view infographics retain more than 50% more of the information in comparison to those who read a standard blog post.
It is also more likely to be shared on social media compared to other types of content.
They are a pictorial representation of your thoughts, ideas and imaginations.
You should create a powerful infographic by maintaining a balance between visuals and text. When too many elements exist, it can be difficult to find the information you’re looking for. Only use jargon with caution as it can make your message difficult to understand.
You should also ensure that your layout makes sense and effectively portrays your message.
Screenshots are one of the simplest yet high-impact visual tools. They’re particularly useful for introducing software to new users, and they act as photographic evidence of digital products.
With screenshots, you can also create instructional content to show users how to use your product.
Comics capture your attention and produce entertainment while still being informative. Furthermore, they evoke a sense of nostalgia that inspires friendliness and trust. Instead of using a blog post, you can use comic-style content to share information with your audience.
Use animated videos to advertise and differentiate your brand from the competition by showcasing your service or product engagingly.
Melbourne’s Metro Trains ran a campaign that went viral, which garnered 2.5 million views within 48 hours, and eventually became a video game.
Using quotes in graphics can be a powerful tool for your blog. People love to share quotes because they resonate with them.
An impactful quote triggers an emotional response and makes people feel happy and positive.
Visual content is highly engaging. Including them in your marketing strategy will boost traffic and engagements. Rather than sticking to one form of content, we hope these tips will help you expand your marketing efforts with photos, graphics, videos, and other forms of media which inturn will lead to an increase in social media traffic to your website
I hope this article helps you in implementing the best Graphic Designs practices for social media. But as your business grows, your needs grow with it and you’d need more helping hands.