Google Display Ad Sizes

Most Common Google Display Ad Sizes and Image Specs

Looking to experiment with different Google Display Ad Sizes a nd specs for your campiagn? When it comes to advertising, Google has an excellent reach. 90% of online users are reached on their Display Network. This allows for a broader target audience and more traffic to your site.

Make sure your ads are displayed correctly by following the required size parameters. All the size specifications are listed below.


Google Display Ads and how does it work?

Google Ads (previously Adwords) is an advertising platform that allows you to advertise and promote your products or services when a user searches for relevant keywords.

So, how does it work?

Google ads operate on the Pay per click (PPC) model. This means that marketers target specific keywords and compete with other advertisers and make bids on the keyword.

Advertising with Google Ads involves paying every time your ad is clicked. You pay a different price depending on the keywords that you select and how much other advertisers are willing to pay.

Other than the PPC model of advertising, you can also run a cost-per-impression (how many times your ad has been seen) and a cost-per-engagement (e.g., how many times someone has watched your video ad) campaigns.

Types of Google Ad Campaigns


You can run different types of campaigns based on your objectives.

Google Display ads have low click-through rates because the clicks usually come from people who are unaware of your brand and offer. These clicks are still powerful, and a valuable source of new leads.

Display ads may help you generate a lot of leads if targeted correctly.

Google display and video Ad types and Specifications

The best performing Google Display ad designs are those with a brief, concise copy because it will typically lead to higher conversion rates and higher performance.

Image ads

You should note that file sizes should be less than 150 KB. If you want to include stock photos, these can go over the file size limit. In this case, you might try resizing the images online. Consulting a graphic designer should give better results.

They can only accept PNG, JPG and GIF files. Due to limitations, JPG is the most commonly used file type.

Most Commoin Google display ad sizes: what are the most popular sizes?

Square and rectangle

200 × 200 – Small square (Most Common Google display ad size)

240 × 400 – Vertical rectangle

250 × 250 – Square (Most Common Google display ad size)

250 × 360 – Triple widescreen

300 × 250 – Inline rectangle (Most Common Google display ad size)

336 × 280 – Large rectangle (Most Common Google display ad size)

580 × 400 – Netboard


120 × 600- size – Skyscraper (Most Common Google display ad size)

160 × 600- size – Wide skyscraper (Most Common Google display ad size)

300 × 600- size – Half-page ad

300 × 1050- size – Portrait


468 × 60 size- Banner (Most Common Google display ad size)

728 × 90 size- Leaderboard (Most Common Google display ad size)

930 × 180 size – Top banner

970 × 90 size – Large leaderboard

970 × 250 size – Billboard

980 × 120 size – Panorama


300 × 50- size – Mobile banner

320 × 50- size – Mobile banner

320 × 100 – size – Large mobile banner

In addition to that, you can also create animated ads. The accepted format for these is GIFs and they can be up to 30 seconds long.

For Product Listing ads, these are the image specs.

Non-apparel images: at least 100 x 100 pixels

Apparel images: at least 250 x 250 pixels

Max. size for all images: 64 megapixels

Max. file size: 16MB


Responsive Ads

If a person is viewing your ad on their phone, the ad will be responsive to their screen and adjust accordingly.

Save time in making your ad campaign by uploading ads in multiple sizes and dimensions. Google will then make sure they are displayed properly across different devices.

When creating a display ad campaign upload 5-10 images in each aspect ratio [square and landscape]. Google Ads will automatically display your ads across desktop and mobile devices.

Here are the sizes that you need to know

Responsive display ad (images)

Square aspect ratio 1:1 ,minimum size 300 x 300)

Landscape aspect ratio 1.91:1 ,minimum size 600 x 314)

Responsive display ad (logo)

4:1, minimum 512 x 128 

1:1, minimum 128 x 128


Video ads

Video advertising is a booming industry; almost 30% of online users watch 10 hours of video content weekly. There are many tools you can use to create quality videos, some of which are free.

Types of Video Ads:

  1. Skippable in-stream ads are the most popular ones. It allows viewers to skip ads after 5 seconds.
  2. Non-skippable in-stream ads last for up to 15 seconds, but viewers can’t skip them.
  3. In-feed video ads (displayed next to related videos).
  4. Bumper ads (non-skippable), which usually have a duration of 6 seconds, are short duration ad formats designed to increase awareness.
  5. Outstream ads, are mobile-specific ads and appear as muted videos on websites.

Video advertising files must be greater than 300 pixels wide and 6 pixels tall to qualify as TrueView In-stream or a Bumper video ad.

Google App campaigns

The specifications of images and videos used in-app promotion campaigns are slightly different.

The maximum image size is 1024KB and video ads must be hosted on YouTube.

What are the accepted image sizes for Google ads?

480×320 (landscape interstitial, variable size)

320×480 (portrait interstitial, variable size)

300×250 (fixed size)

320×50 (fixed size)

Following all these Google display ad sizes, specifications and details might get overwhelming sometimes.

At Designoye, our professional graphic designers and GIF designers have been doing this for years for hundreds of clients.

You may check our Unlimited Graphic Design plans for your unlimited display ad graphic requirements.

Do request for a DEMO today


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