Looking to experiment with different Google Display Ad Sizes a nd specs for your campiagn? When it comes to advertising, Google has an excellent reach. 90% of online users are reached on their Display Network. This allows for a broader target audience and more traffic to your site.
Make sure your ads are displayed correctly by following the required size parameters. All the size specifications are listed below.
Google Ads (previously Adwords) is an advertising platform that allows you to advertise and promote your products or services when a user searches for relevant keywords.
So, how does it work?
Google ads operate on the Pay per click (PPC) model. This means that marketers target specific keywords and compete with other advertisers and make bids on the keyword.
Advertising with Google Ads involves paying every time your ad is clicked. You pay a different price depending on the keywords that you select and how much other advertisers are willing to pay.
Other than the PPC model of advertising, you can also run a cost-per-impression (how many times your ad has been seen) and a cost-per-engagement (e.g., how many times someone has watched your video ad) campaigns.
You can run different types of campaigns based on your objectives.
They are in text format. They appear on the search result page when someone searches for a keyword for which advertising is running an ad.
They are usually in image form, it showcases your ad on different websites all over the internet. When clicked these ads take you to a landing page. This is where you experiment with different google display ad sizes, specs and banners.
These ads appear on Youtube. The cost of Youtube ads is based on views. Video ads can help you increase your awareness.
They are special since they can promote your company’s app on any Google platform.
They display more detailed information to the user, and show product images with descriptions, ratings and reviews.
Google Display ads have low click-through rates because the clicks usually come from people who are unaware of your brand and offer. These clicks are still powerful, and a valuable source of new leads.
Display ads may help you generate a lot of leads if targeted correctly.
The best performing Google Display ad designs are those with a brief, concise copy because it will typically lead to higher conversion rates and higher performance.
You should note that file sizes should be less than 150 KB. If you want to include stock photos, these can go over the file size limit. In this case, you might try resizing the images online. Consulting a graphic designer should give better results.
They can only accept PNG, JPG and GIF files. Due to limitations, JPG is the most commonly used file type.
Most Commoin Google display ad sizes: what are the most popular sizes?
Square and rectangle
200 × 200 – Small square (Most Common Google display ad size)
240 × 400 – Vertical rectangle
250 × 250 – Square (Most Common Google display ad size)
250 × 360 – Triple widescreen
300 × 250 – Inline rectangle (Most Common Google display ad size)
336 × 280 – Large rectangle (Most Common Google display ad size)
580 × 400 – Netboard
120 × 600- size – Skyscraper (Most Common Google display ad size)
160 × 600- size – Wide skyscraper (Most Common Google display ad size)
300 × 600- size – Half-page ad
300 × 1050- size – Portrait
468 × 60 size- Banner (Most Common Google display ad size)
728 × 90 size- Leaderboard (Most Common Google display ad size)
930 × 180 size – Top banner
970 × 90 size – Large leaderboard
970 × 250 size – Billboard
980 × 120 size – Panorama
300 × 50- size – Mobile banner
320 × 50- size – Mobile banner
320 × 100 – size – Large mobile banner
In addition to that, you can also create animated ads. The accepted format for these is GIFs and they can be up to 30 seconds long.
For Product Listing ads, these are the image specs.
Non-apparel images: at least 100 x 100 pixels
Apparel images: at least 250 x 250 pixels
Max. size for all images: 64 megapixels
Max. file size: 16MB
If a person is viewing your ad on their phone, the ad will be responsive to their screen and adjust accordingly.
Save time in making your ad campaign by uploading ads in multiple sizes and dimensions. Google will then make sure they are displayed properly across different devices.
When creating a display ad campaign upload 5-10 images in each aspect ratio [square and landscape]. Google Ads will automatically display your ads across desktop and mobile devices.
Here are the sizes that you need to know
Responsive display ad (images)
Square aspect ratio 1:1 ,minimum size 300 x 300)
Landscape aspect ratio 1.91:1 ,minimum size 600 x 314)
Responsive display ad (logo)
4:1, minimum 512 x 128
1:1, minimum 128 x 128
Video advertising is a booming industry; almost 30% of online users watch 10 hours of video content weekly. There are many tools you can use to create quality videos, some of which are free.
Types of Video Ads:
Video advertising files must be greater than 300 pixels wide and 6 pixels tall to qualify as TrueView In-stream or a Bumper video ad.
The specifications of images and videos used in-app promotion campaigns are slightly different.
The maximum image size is 1024KB and video ads must be hosted on YouTube.
What are the accepted image sizes for Google ads?
480×320 (landscape interstitial, variable size)
320×480 (portrait interstitial, variable size)
300×250 (fixed size)
320×50 (fixed size)
Following all these Google display ad sizes, specifications and details might get overwhelming sometimes.
At Designoye, our professional graphic designers and GIF designers have been doing this for years for hundreds of clients.
You may check our Unlimited Graphic Design plans for your unlimited display ad graphic requirements.
Do request for a DEMO today